Post on May 17th, 2011 in 70 years of Fashion, Art, and Fabric.
I have always had an interest in seeing how advertising and perception of products has changed over the years. I find it very interesting to look through old design and fashion magazines to get inspired by the photography, illustration, and design. I also like to see how editors and advertisers were trying to direct their readers during a given period. The scarf editorial in fashion magazines is of particular interest to me and it has changed very little over the years. The colors of the season and the invention of a variety of different methods to style the scarf have been the primary focuses throughout the years. Looking back through press clipping files from our archive, I have selected some wonderful bits and pieces from the 1940s, 50s, 60s, and 70s. Within our archive we also happen to have a very special collection of the first French fashion magazine from the late 1700s. The last image is a hand colored plate from that collection and is the first "scarf" press/advertising that I am aware of.
A 1960s Vanity Fair Cover
Magasin de Modes Nouvelles, 1786